Mobile Coupons

Swiftpass mobile couponing allows your company or brand to target your consumers more effectively and more efficiently than ever before.

Sales promotion has long been a part of the marketing mix - however its ability to encourage trial or drive sales has always been balanced by the cost constraints relating to traditional paper voucher promotions, not to mention their redemption levels rarely exceeding seven per cent. In addition, the ability to measure the return-on-investment of such campaigns can often be hampered by third party involvement and a lack of control in terms of distribution and redemption.

With Swiftpass mobile couponing however, companies and brands can now implement highly targeted sales promotions, competitions, or offers through the mobile phone, with all individual coupons being tracked from despatch to redemption in real-time. Mobile coupons are simply sent to consumers' handsets either following a call-to-action, or can be distributed to a pre-determined target audience demographic.

Swiftpass mobile couponing has shown to significantly increase redemption levels up to 70 per cent, as there is no requirement to remember to bring a paper voucher to the point of redemption. Mobile coupons are simply scanned by Swiftpass hardware and depending on the level of integration required, all purchase data can be fed directly into the EPOS unit for ease of reconciliation. For short term projects and when linking into EPOS is not required, Swiftpass can work as a stand-alone system to deliver the required results - quickly, securely and cost effectively.

Swiftpass mobile coupon technology works on similar principles to the Swiftpass mobile ticketing system, which means that coupons can be:

• Locked to the handset
• Validated in real time
• Time and date specific
• Set for single or multiple use
• Contain more than one promotional offer

As a result of this flexibility, Swiftpass mobile coupons can be used by brands / retailers / venues to drive footfall at non-peak periods and capture valuable data about their consumers behaviour.