Mobile Ticketing - Rail
The rail sector has been quick to fulfill passenger demands for mobile phone, PDA and web-delivered information. However most if not all of the information provided to date has been ‘routine' - timetables, delays, ticket pricing information but not the ticket itself. In fact, the information could be characterised as being from impersonal ‘mass transit' rail operators, but delivered on a highly personal communication channel - a passenger's mobile phone.
Intelligent transport infrastructure such as Swiftpass mobile ticketing allows a rail operator to deliver each individual passenger their desired personal travel documents on their most personal of devices - the mobile phone. The instant delivery of Swiftpass mobile tickets means that there is no requirement to book in advance or join a slow moving queue to collect or buy tickets as the minutes tick down to the departure time of their train. The direct result of improving the flexibility of the ticket acquisition process for passengers is the enhancement of the rail ‘brand experience' - even before the consumer arrives at a station or steps onto a train. Furthermore, the speed at which Swiftpass mobile tickets are scanned and verified means that embarking and ticket checking on-board is far quicker and easier for both the passenger and operator.
Swiftpass delivers 1 or 2 dimensional barcoded mobile tickets which are scanned upon entry or verified by alphanumeric pin-codes when visual validation is required. Swiftpass have a full range of scanning hardware that has been manufactured and designed specifically for mobile - Handheld, Kiosk and Turnstile.
Integration between Swiftpass mobile ticketing and legacy ticketing systems means that acquisition can be made via all existing sales channels. As the Swiftpass system tracks all mobile tickets in real-time from dispatch to redemption, rail operators can now gain a true indication of not only how many passengers are on board at any given moment, but also who those passengers actually are. Over time, Swiftpass also delivers the means by which to monitor passenger travel habits and behaviour - allowing rail operators to build up a detailed picture of their consumers.
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