Entertainment & Leisure
Our leisure time is precious. We want to spend it being entertained; having fun with friends and family. It's no fun queuing or waiting for anything, be that for a theatre or cinema ticket; or car parking, food or drink at a packed concert or sports match. The modern consumer is impatient to be entertained, and intolerant of any delay. With so many ways to spend our leisure dollar, companies and brands who understand this and take action will be where consumers spend their leisure time, and consequently, their leisure dollars.
Swiftpass mobile ticketing and couponing enable our entertainment and leisure customers to offer their consumers convenience, time saving and experience enhancing benefits. At the same time, our mobile technology means that our customers benefit from improved operational efficiency through streamlined processes and administration.
In terms of improving the consumer experience, mobile ticketing offers multiple benefits. First and foremost it offers convenience. Traditional sales channels require the consumer to spend time queuing or waiting for their transaction to be processed. Swiftpass mobile ticketing largely eliminates this source of consumer frustration as Swiftpass scanning hardware allows consumers to redeem tickets in real-time - admitting far more people in the time it would usually take to process a single transaction. For entertainment and lesiure businesses this reduces pressures on retail and ticket office staff and with an increasing number of transactions completed with credit and debit cards, the volume of cash in circulation on-site is reduced.
Having enabled the consumer to access the venue conveniently and easily, Swiftpass mobile ticketing and couponing technology can then deliver far more than just access. Entertainment and leisure providers can add value to the experience and drive consumers to high margin concessions or merchandising outlets through the bundling of pre-paid coupons within the same mobile ticket. A single barcoded mobile ticket can provide entry to the venue but also be scanned to redeem food, beverages, merchandise or even the opportunity to take part in promotional marketing for future events.
Swiftpass mobile ticketing provides real-time information on the volume of tickets sold in advance of a screening, match or concert, and through the ability to track the ticket from dispatch to redemption, entertainment and leisure brands can capture and take advantage of that most precious commodity of modern marketing - customer data. Access to such consumer data enables our customers to dramatically tighten the targeting of their marketing campaigns, and in so doing, dramatically reduce their marketing costs.
The introduction of Swiftpass mobile ticketing can also reduce operational overheads. A range of hardware and scanning devices offer customers a redemption solution to suit every environment or access control configuration. Linked to an existing box-office Information Management System, Swiftpass can also ease the burden of recording an audit trail. Rather than tearing the ticket at entry and then recording the stubs, real-time data is collected at the ticket redemption point. Mobile ticketing systems can bolt-onto existing EPOS and be hosted either on-site or at head office.
For up-to-date case studies and further information on how our ticketing systems can be applied to your business contact us now.