Mobile ticketing goes live at Eden Project

Mobile ticketing goes live at Eden Project.

The Eden Project has this week become the first organisation in the UK to offer a permanent mobile ticketing facility. Following the installation of Swiftpass mobile ticketing technology, visitors can receive their ticket instantly via their mobile phone and benefit from fast-track entry.

Swiftpass mobile ticketing will enable the registered charity to benefit from significant cost savings, plus a huge reduction in paper ticket waste and vastly reduced queuing time for visitors. The Eden Project will also derive financial savings from being able to sell tickets directly, rather than through third parties, and from postage, printing and distribution costs - savings that will be ploughed back into the development of the not-for-profit trust.

Jon Curry, Eden's head of ICT explains: "With school holidays upon us, the Eden Project is entering its busiest time of the year. Swiftpass mobile ticketing will help us relieve the pressures of queuing, and in so doing, greatly improve our overall customer experience. Internally it will also help us to streamline our processes in terms of ticket distribution and redemption. Finally, the reduction in paper ticket waste supports our commitment to becoming waste neutral."

Swiftpass delivers a secure digital ticket directly to the consumer's mobile phone. The ticket is then scanned and validated at the entrance, enabling fast and hassle-free entry.

Oliver Seal, CEO at Swiftpass adds: "We are delighted that the Eden Project is leading the adoption of mobile ticketing technology with the UK's first permanent installation. To be able to improve the visitor's experience, while simultaneously making cost savings is an exciting prospect for the attraction. The reduction in paper ticket waste is an added bonus."